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Picking up Steam August 19, 2013

Posted by audiomatron in Uncategorized.

I started this blog a couple of years ago in an attempt to fill a void in the world know as virtualization blogging. I wanted to provide a voice for who I believe are the underrepresented in this scene – small business IT guys. I was doing what I thought was a fairly decent job for a short time. However, it seems that the very thing that prompted me to start this blog, coupled with a few other things is what ultimately let to is’t demise (or terrible neglect anyway). I have thought many times about resurrecting this thing, but I just haven’t been able to pick up the steam to do it. Now, on the eve of this year’s VMworld conference (which I will be attending), I feel a stronger than usual urge to try again. Nonetheless, I feel like I need to explore some of the things that led to my abrupt exit from the world of blogging and social media. Perhaps if anyone reads this they can provide me with some suggestions. After all, I did rather enjoy contributing and participating in the virtualization community.


First things first – I am a small business IT guy. Our refresh cycles are much longer. We don’t buy gear nearly as often. If our ungodly expensive storage array (MD3000i, which was really expensive for a small business) falls off the VMWare HCL for the latest version of vSphere, guess who’s still going to be running 4.1 for a while? I’m not in the business of fixing things that are not broken, and I imagine that if I was, I wouldn’t be employed for long. Simply put, lack of new toys = lack of stuff to blog about. The aforementioned “void” I was trying to fill ended up cutting me short on material.

Second, blogging is time consuming. I either have to neglect my family or my work to write. I need to find a more time-efficient way to get posts out. I’ve read numerous articles about this. The suggestion I hear over and over is to store up content and release it periodically. Part of my problem, I believe, is that I felt a compulsion to try to put out content at a break-neck pace. I ran out of content and burned myself out in a hurry. If I return to blogging, I will need to limit myself to a certain number of posts per week, and I will need to be consistent with it.

Third, I often wonder if my focus is too narrow. Everything I read suggests that one’s focus for a blog should be narrow, but given my situation, I have often wondered if I should broaden the subject matter up a bit. Perhaps, perhaps not.

Lastly, and this is tough to admit, my blog was becoming a source of the wrong kind of pride for me. I’d catch myself talking to IT friends of mine and saying (in a snotty, sort of full-of-myself tone), “uhhh, yeah, I have a blog article about that. You should check it out!”. What started out as a sincere attempt to help people became a disguised attempt to draw attention to myself. If I do intend to give this another go, I will need to approach it with a spirit of humility. After all, who the heck made me an expert, anyway?


I found Twitter to be an excellent tool for keeping up what what’s happening in the virtualization world. The problem is, I started following too many people, and found it overwhelming to try to keep up. I mentioned this to one of my friends. He follows more people than me, and he said he doesn’t even try to stay on top of all the tweets – just what he happens to see. That’s how I should approach it, but it’s tough. I just sent my first tweet in over a year, and now I feel compelled to stay glued to twitter.


The good news in all of this is that my desire to blog has been rekindled. I have a project with my boss’ other company that is going to have me doing a lot of really cool things involving VMWare very soon. I’d love to be able to share it here. I also have some other things I’d like to blog about (I do have other interests besides IT, after all), and I’m thinking I will launch a new blog to cover my more general interests. In the meantime, if anyone at all is reading this, what advice can you give? As always, I’m eager to hear any suggestions anyone might have! Also, would topics would you, my small business IT brethren, like to see covered?




1. Traveling Light – Surviving VMworld by Eliminating Excess | who made ME an expert anyway? - August 19, 2013

[…] that I’m done exploring what kept me from blogging, on to the helpful […]

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5. play guitar and sing - June 16, 2015

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Picking up Steam | who made ME an expert anyway?

6. chakra - September 29, 2015

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